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What is search engine optimization? | Small business marketing


What is search engine optimization? Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) visit http://www.highcoastmarketing.com
This is question I have been asked time and time again by you the small and local business owner. Search engine optimization is vitally important for you the small and local business owner to understand. You have to optimise your presence online if you want your business to be found online. Too many of you in local and small business have a website but it is not optimised for the search engines therefore you are not being found online. Allied to this you are not gaining customers for your small business through your website.
“Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine”.webopedia
Once you write your posts I would shoot a relevant video and grab an image and put the relevant alt tag. Then upload your video in the appropriate channels ie. Youtube, dailymotion etc, embed your video in your post and publish on your website. Once published share across your various social media platforms; I.e.Pinterest Google plus and Facebook, just to mention a few. This will increase your visibility online and broaden your marketing net. If you create interesting content people will like and share. Also people will comment on your articles and it is imperative that you engage with these people to start developing relationships. Also people will start referencing you in their own blogs and commenting on your articles where they will back to your content giving you valuable links and building your credibility within the search engines and your community.
Concluding remarks
So guys it’s not as simple as just having a website. You have to work on your site to be found online. In today’s post I have only scratched the surface, there is much more to Search Engine Optimisation I just wanted to open your eyes today. If you have any comments on questions please do not hesitate.