What Is SEO? What Is Search Engine Optimization? SEO Explained
What is SEO (Search Engine Optimization)? This video explains the basics of SEO in less than two minutes.
Basically, SEO is a series of methods to get your web page to the first page of the search engines (e.g. page one of Google) for keywords and keyword phrases people are searching for when they are looking for the information, products and/or services you provide.
Effective SEO is getting found when people are searching for products and services they are ready to buy, not just browse or research.
SEO has two main components: on-page SEO and off-page SEO.
On-page refers to the things you have direct control over: your domain name, title, page content, meta data, alt-tags, text, video, images and more.
Off-page refers to the things you don’t necessarily have direct control over, because it takes place off of your website. This is mostly backlinks and social sharing.
SEO can help your business by helping you get found by prospective customers when they are looking for products and services you offer. It can help you increase your website traffic and bring targeted visitors to your site to help increase your sales.
But be careful – there are a lot of unethical companies out there. Some sell the dream and collect your money without providing the service. Others use “black hat” SEO techniques that can harm your website’s rankings in Google and other search engines.
We at W3 Group only use ethical, “white hat” SEO techniques. Call us today at 404-669-6682 to see how we can help your business get more BUSINESS.
We also have a free report on How Not to Get Ripped Off by an SEO Firm available on our website.
0:00 what is SEO? and what does it do?
0:03 hmmm… let’s take a look at an example
0:06 prospect Mike is searching online for a service that you offer
0:10 he puts the keyword into a search engine like google, yahoo or bing and
0:14 here are the results
0:16 unfortunately, your site is not there
0:19 what does mike do next? yes, he goes to your competitor’s website, which is on
0:23 the search results and just like that you’ve lost a prospect who might have
0:28 otherwise become your lifelong client
0:31 so simply put, if you lose your spot on the search results there, you lose
0:35 clients and you lose business
0:38 well you might ask how can I have google put my site up there? that is what SEO
0:43 does. Search Engine Optimization, or SEO, is a process to get your site
0:49 moving up the search engine results. Studies show that the first three
0:52 results get ninety percent of the clicks while fifty three percent of them go to
0:57 the top result
0:58 so SEO can help you get more traffic
1:01 on top of that SEO delivers more targeted and qualified website visitors
1:07 reduces your cost of online customer acquisition
1:11 increases brand awareness increases sales and much more
1:16 as more and more people rely on the internet search engines like google
1:20 yahoo or bing, instead of yellow book to find a service or product businesses
1:25 cannot afford to lose the battle on SEO. That is where we come in. We are
1:30 experts on SEO. We can help you to get your service or product in front of
1:34 prospective buyers twenty four – seven.
1:37 give us a call and find out how our service can grow your business today 404-669-6682