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What is Search Engine Optimisation?

Search Engine Optimisation, or SEO as it’s normally called, is a series of techniques that aim to raise the position of a given website in the search engine results pages (SERPs).

While there are a lot of different tactics and methods involved, it is generally a good idea to do SEO in a ‘legal’ way, as breaking the guidelines set by Google (or other search engines) can result in penalisation, or even exclusion from the results.

Here are some quick guidelines on how to improve your SEO: