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Search Engine Optimisation Tips

Search Engine Optimisation Tips

Do you currently have a website that is not ranking well in the search engines? Many people that try to generate traffic from the web using search engine optimization techniques usually fail. It is not because SEO strategies do not work, but because they are not good at implementing the right strategies to cause the proper effect. If the goal is to reach the first page of Google or other search engines, certain things need to be done in order to reach these top rankings. In this article, we will present several SEO techniques that will help you not only improve your search engine position, but potentially let you reach the number one spot on the search engine listings for your keyword. Let’s take a look at search engine optimization 101 strategies now.

The first strategy that you should implement with any search engine optimization endeavor is to use your primary keyword in the title tag. This is what will represent not only the name of your website, but the primary keyword you are trying to rank for. In most cases, people will have this primary keyword in their domain name as well. The combination of a domain name and a title tag with the same primary keyword is usually enough to get the search engine bots to notice. But only using your main keyword in these two locations is not enough. Proper optimization also requires your primary keyword, and secondary keywords to be used throughout your content.

The second strategy is to take your primary keyword, and related secondary keywords, and sprinkle them throughout the content of your main page. The main page is very important. It needs to contain a number of elements. It should have outbound links pointed to authority sites. It should have video content. It should also have images related to the content you are talking about. More importantly, however, your keywords need to be in the content itself, content that needs to be 100% unique. The amount of words that you use on the primary page should be between 1000 and 2000 words total. The combination of all of these factors should help improve your position in the search engines as well. Now let’s look at one of the most important techniques in regard to search engine optimization 101 that you can implement to help you reach the top.

Inbound links, or links pointed to your website from other locations, are very important to have. If you do not have high PR, and the low PR, backlinks ported to your primary page, and your secondary pages, you will not rank very well in the search engines. It is also important to make sure that these links do not come all at once. They should come gradually, from different locations all over the web, from different types of related Web 2.0 properties if possible. By having this random nature to the links, and having enough of them to boost your overall rankings, you should be able to reach the first page of the search engines for your primary keyword without any problems at all.

One other thing to remember is having internal links. These links are pointing from your primary page to all of your secondary pages. So if you have set up a website with categories, or a traditional silo website, your main page should link directly to this content, specifically in reference to that particular keyword. So, for instance, if your website is on dog training, and you are talking about dog collars, you should have a link on your main page pointing to a sub page that is talking about dog collars. By doing this, it will show continuity and relevance not only to the reader, but to the search engine spiders as well.

Hopefully these tips on how to do search engine optimization 101 will help you reach the top of the search engines in a short amount of time. By having the proper amount of keywords, content, and backlinks, any site can rank well. Simply follow the strategies that we have presented, and shortly, you should see your rankings begin to rise and you may potentially have a number one position on the search engines for any keyword of your choice.

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Search Engine Optimisation Tips