Search Engine Marketing (SEM) – Is it worth the money?
One of the most common questions that I receive is What Is Search Engine Optimization (SEO), how does it compare to Search Engine Marketing (SEM), and is it worth the money? So, I decided to make a little video explaining what it is and how it adds value to a business.
To summarize the video, SEO, which stands for Search Engine Optimization, is the processes and techniques that we use to help search engines understand digital content and to indicate that the content is high quality. If done correctly, the website will appear higher in the search results. Higher rankings usually mean more views, which means more customers.
Search Engine Marketing is knowing which keywords to target and how to identify buyer intent.
However, not all views are the same. I can literally send 100,000 people to your website today, but it won’t do you any good. We want to target specific groups of people, those that can become your customers.
That’s where a service like a keyword audit comes in handy. It helps you to decide whether or not search engine optimization is a viable investment for you and your business. We look at traffic in your area and industry, and at your competition.
If you’re interested in getting one of these keyword audits, head over to our website, http://utahseo.ninja/market-research.html Once the payment has been processed, it will take you to a form that will ask for all the information that we need. Reports usually take 24-48 to complete.