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Online Marketing : Essential Optimization Techniques(Search Engine Optimization)


Essential optimization techniques

– Truthfully, SEO is an ongoing effort. There isn’t one specific tactic you can implement at the start to succeed at the race. It will require many factors to be evaluated, tweaked, and then refined. With that said, there’s still a handful of variables that are absolutely essential to your success. I’m going to focus on these key areas for now to give you a solid foundation for your continued effort. So, first off, search engines are built around their ability to index pages, so it’s very important that your site is accessible to crawlers, and that crawlers can get to every page on your site.

Search engines love text. It’s the easiest for them to parse. If your site is built in flash, you’re going to have trouble with SEO. If you’re using images in place of text, you, too, will have a problem. Search engines also love clicking links. If you’ve got your links tucked into a custom JavaScript navigation, your crawl ability might be impaired, so as you look at your site, make sure you have at least one regular, text-based hyperlink to every page on your site. It’s usually best to build a flat site hierarchy verses a deep site hierarchy, and to help understand this, let’s look at a flat hierarchy.
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