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CRO 101: Search Engine Optimization vs. Website Optimization


Search engine optimization and website optimization are often confused to be the same thing, simply because of the shared word; optimization. Our International Sales Manager, Luis Lopez, is here to tell you a little bit about how the two terms differ from each other, but also how they work well together.

This Frosmo Friday series covers the basics you need to know for growing your online business through Conversion Rate Optimization and growth hacking. Your website is more than your storefront or communication channel – it’s an online experience! That experience can be hugely impacted and improved with smart and diverse CRO techniques.

Share your comments, ideas, and spark a conversation with #FrosmoFriday.