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Applying Article Marketing As Search Engine Optimization Article marketing is one of the most powerful search engine optimization techniques that you can use to drive traffic to your website or improve your rankings in the search engines. Learning and using this method will place your websites at the top of the search results pages.

SEO is simply using highly targeted and researched keywords in your marketing content with the intent of driving traffic to your website. This highly targeted traffic finds your website by using search engines, typing in specific keywords and when your link shows, they click on it and end up on your site.

SEO article marketing can provide you with some really great benefits. Some of those benefits are that the links are one-way links. Search engines love one-way links, as opposed to reciprocal links. Another benefit is that links from article marketing are guaranteed. When trying to get one-way links from other webmasters, you get turned down a lot, not so with article links.

When properly using search engine optimization techniques in your article marketing campaign your backlinks to your websites will multiply. As folks find and read your high quality articles, they will publish them on their blogs or websites thus creating more and more one-way back links into your website. This will improve your search results ranking exponentially.